![]() You can easily find the posh Hollywoodland community on Google Maps today, tucked between the Hollywood Reservoir and Griffith Park.Ĭhange came in 1933, according to Zarrinnam, who said, “It was getting costly to keep maintaining the sign’s light bulbs, and the Sherman Company, which owned the sign at the time, decided to turn them off.” Its purpose: advertising the upscale Hollywoodland housing development (which is why it said “Hollywoodland” instead of “Hollywood” back then). The sign flashed “Holly,” then “wood,” then “land” in sequence - and then “Hollywoodland” as one word. 8, 1923, said Jeff Zarrinnam, chair of the Hollywood Sign Trust, a nonprofit in charge of repairing, maintaining and refurbishing the sign. ![]() ![]() Though the sign is not currently illuminated at night, that hasn’t always been the case.Ī sign reading “Hollywoodland” in flashing bulbs was first illuminated on Dec.
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